Bespoke showroom interior study for the Bohematic brand, now operating under the new name Robot. The design included the front window solution, which is oriented towards the street, and the concept of the sales pop-up display.
client
Bohematic
realization
2021
A kinetic object for the shop window inspired by racing and automobilism, but also by Ladislav Sutnar’s aesthetics. This became the basis for the visual style of some of the Robot watch models.
In the sign of the time, a hand-forged miniature of an Aero Minor racer orbits a circular field. In the centre of the object is a spot for the product on display.
visualization
Lexová&Smetana